For us at paradis collections, the woman in her entirety is the ideal, far removed from any norm. We design for her body, shaping her proportions. We dress her, not disguise her. The woman takes center stage, while the brand and model fade into the background. Discretion gives the models a freedom that becomes visible. Their appearance becomes clear.

Freedom and clarity – both values reflect the zeitgeist of paradis collections.

We see women as confident individuals. They are self-assured, feminine, solid, and have a sense of humor. paradis collections expresses this in both essential pieces and exclusive evening wear. For us, clothing is a language, a way of identifying, a statement. Our goal is to design pieces that are exciting from morning to night, yet send a different message depending on the time of day and the occasion.

Since 1991, paradis collections – founded as paradis des innocents – has enriched the Zurich fashion scene and stands for refined craftsmanship, timeless design, and superior quality. Each individual garment is designed with precision in our own studio and carefully produced in a family business in Croatia. We maintain close contact with all of our key players – the seamstresses who craft the pieces and the customers. They are ambassadors for paradis collections and lend personality to the pieces. Many of them have become friends over the past decades.

The paradis collections team works hand in hand on Oetenbachgasse in Zurich. Ideas come to life through exchange and the process of design, production, communication, and sales. For our customers, the boutique in a historic old town gem is a place where we cater to individual requests and also create custom-made pieces.