Dear Customers,
Architecture as a backdrop
For the série 26/trois campaign, we travelled to Riehen, to a unique villa from the late 1960s. Designed by Basel architects Max Rasser and Tibère Vadi, the house combines clear architectural lines with generous glass surfaces, natural materials, and abundant light.
The minimalist architecture, the interplay of structure and openness, and the fluid transition between inside and outside provided the perfect setting for our new collection.
The série 26/trois also thrives on this interplay: structured fabrics meet softer qualities, and clear silhouettes meet flowing forms. Distinctive wool fabrics, precise lines, and a restrained colour palette create a feminine wardrobe with a sense of calm and presence.
Thus, for our campaign, the villa became more than just a location – it became part of the visual language of the new collection.
The new collection will soon be available in our boutique in Zurich. We are already giving you a first glimpse of the new materials, colours, and silhouettes.
Warm regards,
Stefania Samadelli and the paradis collections team
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