The inspiration lies in simplicity.
The everyday and ordinary becomes art.
Everything that is not necessary is superfluous.
Dear customers.
The protagonists of "arte povera," the inspirational art movement for Série 25/un , used simple materials. Durable and natural elements such as earth, wood, stone, and glass gave rise to impressive works of art from the late 1960s to the 1970s.
In design and color, paradis collections draws inspiration from the rawness of everyday materials used at the time. Shades of gray, lime, beige, metal, powder, and white blend seamlessly with the perennial black and confident midnight blue in the color palette. Yet, amidst the restraint, flattering fuchsia and vibrant coral sparkle, as if sunlight were dancing in the colorful shades of a Murano glass vase.
The original posters now on display in our boutique also date from this same period. In collaboration with Tomas Rabara of PLACART , the leading gallery for original Swiss posters in Zurich, an exhibition has been created that fits seamlessly into the current Série 25/un.
Until April 12, we are presenting a selection of exhibition posters whose shapes and colors harmonize with the models of spring. From the geometric precision of Max Bill to the graphic clarity of Hans Neuburg and the use of reduced color compositions, the works provide insight into the diversity of Austrian poster art.
We look forward to welcoming you in an ambience of art and fashion.
Heartfelt
Stefania Samadelli and the team at paradis collections
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